Saturday, 7 July 2007
The Empty Format
I'm playing with a theory of media. It's called the empty format.
it involves how the form of engagement of certain media have a life of their own.
For example Big Brother is the empty format of celebrity.
Twitter is the empty format of small talk.
The iPhone launch was an empty format of a craze
(it successfully simulated catching on before it actually launched)
The Y2k bug was an empty format computer virus
There seem to be a number of things going on here:
- evacuation: loss of content
- disembedding: loss of context
- self-reference; the 'story' become the story
If that's as far as it goes it is rather McLuhan meets Baudrillaird meets Kierkegard etc.
But what's interesting is to wonder what new empty formats could be created:
- an antisocial community where no-one has any friends in their network
- a massive prize lottery with no actual prize
- a 'word mob' boosting a search term to no1 in technorati, where the word doesnt exist
Dunno what the point of this is yet, it's on the workbench.