tag:blogger.com,1999:blog-696846770818256768.post8203731817530239416..comments2023-10-28T08:40:41.510-07:00Comments on thenewbrandtarotblog: Folksy but FakeJohn Granthttp://www.blogger.com/profile/05799770191061315053noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-696846770818256768.post-70598427427486600152007-09-22T06:00:00.000-07:002007-09-22T06:00:00.000-07:00Sorry forgot to add book titleHit Men by Frederic ...Sorry forgot to add book titleHit Men <BR/>by Frederic Dannen - 4.5 out of 5 on AmazonJoeGreenzhttps://www.blogger.com/profile/18253551472011359990noreply@blogger.comtag:blogger.com,1999:blog-696846770818256768.post-64520223616491210892007-09-22T05:57:00.000-07:002007-09-22T05:57:00.000-07:00Aside from the fact that the performer adds nothin...Aside from the fact that the performer adds nothing significantly improved over Jewel's style (is that over 10 years ago?) one thing bothers me about this story…<BR/><BR/>I recently reviewed a book for <A HREF="http://www.idealog.co.nz" REL="nofollow">Idealog magazine</A> called <I>The Cult of the Amateur</I>. The premise is that media should be left to people who know what they are doing - the pros. The democratisation of media is, according to Andrew Keen, the book's author, destroying culture and the economy. I couln't agree less. Changing - yes. Killing no. <BR/><BR/>Here's the thing. When the pro's behave under the guise of being amateur it subverts the premise entirely. Professionals, apparently know what they are doing. I'm not so sure.<BR/><BR/>I have yet to encounter a marketing client who 'gets' web 2.0. I still get requests to make something 'viral'.<BR/>Often the thing to be spread is little more than an ad. The pros know. Yeah, right.<BR/><BR/>Anyone who has read the classic book abut he music industry wil hardly be surprised by these kinds of shenanigans. It is an industry that has always used desperate underhand methods - and simply crummy ones too (like giving a Cadillac to a black performer in the 60s as reward for a hit -the rental company would take it back a few days later …and don't even get me started on payola.JoeGreenzhttps://www.blogger.com/profile/18253551472011359990noreply@blogger.comtag:blogger.com,1999:blog-696846770818256768.post-58878373642803857202007-09-10T05:40:00.000-07:002007-09-10T05:40:00.000-07:00You got to question the advice she's been getting ...You got to question the advice she's been getting from her record company. They should have considered the possibility that their guerilla strategy might work and that there would be a lot of media interest. Pretty naive really.<BR/><BR/>Still, nice to see that folk music is so popular again - remember that piece you did last year on folksy culture?Philhttps://www.blogger.com/profile/11014626773874822024noreply@blogger.com